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Her disinterest in the show “Fixer Upper” with her hilarious husband Chip Gaines has fallen to the wayside due to her side business. Here we reveal the truth behind what this side business is really all about…
The beautiful HGTV star recently launched a skin care company and has kept quiet about her successful stint as a CEO. Now that she has proven herself to be enough for her new business so that success she’s decided to leave the “Fixer Upper” show.
Joanna admits she purposely avoided publicly announcing her decision to leave the show because she wanted to make sure her new company could stand on its own two feet.
“I was worried people would just associate my new company with my TV show, and I felt as thought that would be a huge disservice to the company. The products we produce really are life-changing and they deserve to be recognized on their own merit.” Joanna explained.
The product she’s talking about is the Derma Rewind which has taken the world by storm.
The product is repeatedly selling out within minutes and Joanna said her number #1 struggle as CEO is sourcing enough products to be able to adequaltely serve the demand.
Joanna revealed that Ellen is an avid fan of her anti-aging line.
“We’re always sold out quickly. Whether it’s in stores or online, whenever we re-stock, our customers would buy out all the products within minutes.”
The scintillating success hasn’t come easy and Joanna admits she spent years of hard work behind the scenes perfecting the products.
“I wanted to be able to offer the public a healthy and safe alternative to plastic surgery. Not only is plastic surgery a very risky option, but it’s also not financially achievable for many Americans.”
Joanna says she was determined to create topical treatments that people could apply in the comfort of their own homes, that would boost their self-esteem and help them feel good about themselves.
It appears as though her products have done just that, with numerous celebrities jumping on board and singing Derma Rewind’s praises.
“I use the Derma Rewind myself and a few of my friends started asking me what was responsible for the huge change in my skin. Word started spreading that way and before I knew it, we had amassed a huge celebrity clientele.”